American fast food brands make little headway on chicken welfare standards


NEW YORK, July 20, 2021 / PRNewswire / – Today, World Animal Protection, a global nonprofit animal welfare organization with offices in 13 countries has released a new report that lays out the chicken welfare policies of the biggest fast food chains, such as KFC, McDonalds and Burger King.

“Pecking order 2021” ranks the performance of global fast food restaurants based on their commitment, ambition and transparency regarding chicken welfare in their global supply chains. In addition to the global ranking, World Animal Protection this year published several country-specific reports ranking companies according to their commitments in each market. These reports illustrate the great disparity in social commitments by region and the overall failure of global companies to establish and work towards global commitments.

For the American rankings, half of the eight companies assessed (KFC, Nando’s, Domino’s and Pizza Hut) scored “very poor” (the lowest possible rating), meaning consumers may unwittingly purchase meat from chickens that are subject to unnecessary suffering and cruelty. The other half (Starbucks, Subway, Burger King, and McDonald’s) fell under the “growing” category, but no company has made it into the chicken welfare leader in the US market.

“It is alarming that companies like KFC are committed to advancing chicken welfare in some countries but not in others. All chickens deserve a life free from unnecessary suffering, but the exclusive advancements of businesses in the region are leaving billions of animals and consumers behind. ” mentionned Cameron Hard, Acting Director of Programs, World Animal Protection, United States. “None of the chains achieved a ‘good’ or ‘leader’ rating in the United States and overall progress over previous years’ reports has been minimal. Even companies like Subway that have long-standing policies aren’t. not transparent about their progress towards fulfilling their promises. “

  • Most of the birds served at these restaurants live in cramped, sterile environments without sunlight, and many will suffer from lameness and skin damage before slaughter. Companies are assessed through publicly available information in three areas:
  • Commitment; their policies make it clear how important the welfare of chickens is to the business and align with the demands of Best Chicken Engagement (BCC) .;
  • Ambition; a defined timeline that demonstrates the goals, targets and promises a company has made to improve chicken welfare and when they will achieve them; and
  • Transparency; through their performance reports and how clear the company is about delivering on their chicken welfare promises.

The main conclusions of the US results are as follows:

  • Two companies do not receive any points in the American ranking: Nando’s and Domino’s.
  • Three companies – Starbucks, Subway, and Burger King – score relatively high in the United States. Starbucks and Subway both get 67% and Burger King 54%. All three have obtained a level 3 ranking (in progress).
  • McDonald’s receives 43%, also gaining level 3 (in progress).
  • KFC and Pizza Hut both receive 6%, falling into level 6 (very low). It is disappointing that they both score so badly in the US, given that they have subscribed to BCC in other markets. These companies must ensure that their values ​​are aligned globally and take a stand to improve the welfare of chickens by joining the BCC in the United States. KFC, in particular, which is recognized as a leader in the world ‘Pecking order 2021 ‘, continues to drop its American customers year after year.
  • While it’s encouraging to see three companies in the US scoring around 50%, there is still no progress report from Starbucks, Subway, or Burger King despite these companies making a commitment to the. origin for the welfare of the chicken more than four years ago.
  • The two companies that received zero points in the United States, Nando’s and Domino’s, have both joined the BCC in other markets as well. These companies must also ensure that their values ​​are aligned globally and take a stand to improve the welfare of chickens by joining the BCC in the United States.

World Animal Protection calls on these global companies to lead and ensure that all the chickens served in their restaurants are guaranteed a life worth living. The companies assessed in ‘The Pecking Order’ have a seismic opportunity and could use their power to improve the lives of hundreds of millions of animals.

To learn more about the Better Chicken Pledge that will improve the welfare of billions of chickens, visit,

Notes to Editors
For media interviews, videos and images, please contact Jeanne Turkheimer, communications manager at [email protected] or 646-783-2210

World Animal Protection launched the ranking as part of its Farm Animal Welfare Campaign, which challenges the fast food industry to stop cruelty and suffering in animal production ‘breeding around the world with a commitment to sourcing only from higher welfare farms rather than factory farms.

World Animal Protection campaigns for chickens urge the food industry to establish production or sourcing policies that align with a global set of demands called the Better Chicken Commitment that will improve the welfare of billions of chickens. Companies are expected to:

  • Use breeds of chickens that grow at a healthier pace.
  • Make sure the chickens have the space to behave more naturally. Cages should never be used.
  • Give chickens the opportunity to enjoy natural behaviors via enrichment – including perches or platforms and pecking objects – natural lighting and high quality litter.
  • Ensure chickens are slaughtered using more humane methods that avoid live chains and render all animals unconscious before slaughter.

Currently, it is estimated that 60 billion chickens around the world are subjected to significant cruelty in factory farming every year. They are given about 40 days to live until they are slaughtered when they are still effectively babies. Meanwhile, they live in overcrowded, sterile and dark warehouses. Grown up with little or no consideration for them as living, breathing, and curious animals, they are genetically selected to grow abnormally fast, putting enormous strain on their hearts, lungs, and legs. As a result, they often live their entire lives in chronic pain, suffering from lameness, skin damage, and even heart failure.

Food companies that continue to turn a blind eye to this cruelty are under increasing pressure to change their habits. It’s the 3rd the publication of “The Pecking Order” and the organization hopes that future iterations of the ranking will highlight greater progress from companies that are truly leading the way in chicken welfare.

About World Animal Protection
World Animal Protection (formerly known as the World Society for the Protection of Animals) has driven the world to protect animals for the past 50 years. World Animal Protection works to give animals a better life. Its activities include working with companies to ensure high standards of welfare for the animals in their care, working with governments and other stakeholders to prevent wildlife from being cruelly traded, trapped or harmed. killed, and to save animals’ lives and the livelihoods of those who depend on them in the event of a disaster.

Global animal welfare prompts policy makers to put animals on the global agenda, and it inspires people to protect animals and improve the lives of animals. You can find more information on World Animal Protection at

SOURCE World Animal Protection

Related links

Source link


Leave A Reply