Emirates News Agency – 15 UK companies take part in ADIHEX

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ABU DHABI, 26th June, 2022 (WAM) — Abu Dhabi International Hunting and Riding Show (ADIHEX) and The Game Fair Ltd have announced the signing of a sponsorship agreement which includes the three game fairs in the United Kingdom (UK), Scotland and Wales.

As part of this partnership, 15 prestigious British and international companies will participate in the next edition of the fair, and the organizers of The Game Fair will promote and market ADIHEX at all the fairs they organize in Great Britain and in Europe.

In a statement, The Game Fair highlighted the importance of the partnership with ADIHEX, saying the exhibition shares the authentic culture, heritage and sports of the Emirati people with more than 100,000 visitors, including falconers, hunting enthusiasts and riding, end users, traders. , major buyers and VIPs from all over the world. The deal will also see the Emirates Falconers’ Club (EFC) take part in all three Game Fairs alongside ADIHEX.

The new sponsorship deal means visitors to all UK events this summer will be able to visit the ADIHEX and EFC trade stand to learn more about falconry, horse riding, fishing, hunting and safaris in the UAE. ADIHEX will bring top brands from their event to gaming fairs, giving visitors the chance to learn more about Emirati culture. Additionally, there will be exciting demonstrations from the ADIHEX and EFC contingent in the main arenas every day of the in-game lobbies.

James Gower, Managing Director of The Game Fair Ltd, said: “We are proud to extend this unique opportunity to GWCT Scottish Game Fair and GWCT Welsh Game Fair. ADIHEX is the largest event of its kind in the Middle East and Africa with a mix of exciting exhibitions and interesting exhibitors, so we are delighted to be able to share a flavor of the Emirati sporting heritage with visitors to the fairs of the game this summer and fall.”

For his part, Majed Ali Al Mansouri, President of the Higher Organizing Committee of ADIHEX, and Secretary General of the Emirates Falconers’ Club, stressed the importance of developing this partnership and sponsorship for this year 2022, after that it has proven itself in 2021, by boosting the cultural exchange between our countries since it is considered an important element in the development of the civilization of humanity.

“Such a partnership reflects the historically rooted relations and fruitful cooperation in various fields between the UAE and the UK. We are pleased today that ADIHEX is the sponsor of all 2022 game fairs. These international events reflect British traditions and original skills in sports that have been inherited for centuries, thus enhancing mutual efforts to preserve common cultural heritage,” Al Mansouri added.

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