The tag, featuring an airplane and hot air balloons, was designed by local tattoo artist Nicki Tate, said Hops in the Hangar coordinator Jamie Murphy.
She called the local collaboration “definitely a positive story overall.”
Heupel said he made a small test batch of the beer last month and was approved by board members. Then on Monday evening, New Ales hosted a soft launch of the new beer at a private event in the beer garden.
The aim, he said, is to increase production of the beer and make it available in cans and to pressure the local market to increase awareness of hops in the shed.
Proceeds from the event will benefit Downtown Middletown Inc., according to Murphy.
Jeff Payne, executive director of DMI, said Hops in the Hangar is “a great way to showcase one of Middletown’s strengths.” He said the airport’s location makes it “more unique” than other craft beer festivals.
“It’s all about Middletown there and it reflects the character of Middletown,” Payne said.
He said DMI would not succeed without the help of its volunteers. He said DMI received more than 300 volunteer hours in May, bringing this year’s total to more than 1,000. Those hours, he said, are valued at more than $28,000.
HOW TO GET THERE
WHAT: Hops in the Hangar
WHEN: 4 p.m.-9 p.m. 20 August. VIP, 4-5 p.m.: General admission, 5-9 p.m.
WHERE: Middletown Regional Airport, 1701 Run Way
HOW MANY: Advance tickets: $60 VIP, $45 general admission; At the door, if available: $70 VIP, $55 general admission
MORE INFORMATION: https://hopsinthehangar.com