Who is your favorite celebrity? Chances are they’ll be in a Super Bowl ad this year. While Super Bowl ads typically feature a slew of big names, this year advertisers went even further.
“The vast majority of ads feature big stars, from athletes to actors to chefs,” said University of Virginia marketing professor Kimberly Whitler.
So this year you can see ‘Euphoria’ star Zendaya in a Squarespace ad, ‘Luther’s’ Idris Elba in a Booking.com ad, and even Gwyneth Paltrow eating her own candle in an Uber Eats ad. .
Amazon Alexa: Scarlett Johansson and Colin Jost
Marvel’s ‘Black Widow’ star Scarlett Johansson and her real-life ‘SNL’ husband Colin Jost poke fun at their marriage in an Amazon ad that imagines what it would be like if their voice assistant Alexa could actually read their minds . But mind reading gets the couple in trouble when Alexa orders mouthwash because of Johansson’s morning breath and activates a blender when Johansson doesn’t want to hear Jost talk about a spray tan.
People also read…
BMW: Arnold Schwarzenegger and Salma Hayek Pinault
BMW shows Arnold Schwarzenegger, as Zeus, the god of the sky (or in this ad, the god of lightning) whose wife, Salma Hayek Pinault, gives him the BMW iX EV to spice up his retirement.
The ‘Luther’ actor explains that while the name ‘Booking.com’ isn’t flashy, the company is good at helping people book travel.
Bud Light Seltzer Hard Soda: Guy Fieri
Anheuser-Busch introduces a new brand, Bud Light Seltzer Hard Soda, describing an alternate universe where celebrity chef Guy Fieri is the leader.
Scottish actor Ewen McGregor walks past the sets of famous adverts from years past, explaining to viewers why the experience of traveling will always be better than spending money on ‘stuff’.
General Motors: Mike Myers, Rob Lowe
The General Motors ad features characters from the “Austin Powers” movies peddling GM electric vehicle technology, including a reprise of Mike Myers’ role as Austin Powers’ nemesis Dr. Evil. Sidekicks played by Rob Lowe, Seth Green and Mindy Sterling also join.
Lay’s Potato Crisps: Paul Rudd and Seth Rogen
Paul Rudd and Seth Rogen comically reminisce about the “good times” they had at Lay’s, including their kidnapping by a stalker and Rogen’s marriage to a creepy ghost.
Michelob Ultra “Superior Bowl”: Steve Buscemi and sports stars
In the Michelob Ultra commercial, a bowling alley run by Steve Buscemi brings together superstar athletes from all sports: tennis great Serena Williams, former NFL quarterback Peyton Manning, NBA star forward Miami Heat Jimmy Butler, WNBA star Nneka Ogwumike, top golfer Brooks Koepka and US women’s soccer star Alex Morgan enjoying bowling and the Michelob Ultra in their free time.
Sales Force: Matthew McConaughey
Salesforce doesn’t care about tech ambitions to go into space and conquer the metaverse. In a commercial featuring Matthew McConaughey that debuted during the Olympics but will also air during the big game, McConaughey floats around the world in a hot air balloon and thinks space ambitions are “eh”. “Now is not the time to flee, it is the time to engage” on Earth, he urges.
The website builder and hosting company tells the story of Sally, a small business owner trying to start a shellfish business. A riff on the tongue twister “Sally Sells Seashells”, the spot features Zendaya as Sally and was narrated by Andre 3000.
Uber Eats: Gwyneth Paltrow, Jennifer Coolidge, Trevor Noah, Nicholas Braun.
The Uber Eats ad wanted to get the message across that you can order household items and other miscellaneous items from its delivery service, not just food. In the commercial, Jennifer Coolidge tries to eat paper towels, Gwyneth Paltrow tries to eat her famous Goop candle, Trevor Noah tries to eat a light bulb and Nicholas Braun from “Succession” tries to eat dish soap.
Verizon has yet to release its Super Bowl commercial, but teasers suggest it features Jim Carrey reprising his role in the 1996 movie “The Cable Guy.”