The big business of nobility titles (mostly bogus)


If 23 & Me has yet to reveal a long lost royal relative, there are plenty of sites that promise to make you a Russian. tsarina, a german account, or one Irish lord – all for just $ 10.

For a little more, you can upgrade a loved one or your whole family, a popular gift for them. Downton abbey fan who has everything but noble blood.

Or, you could join Ed Sheeran and become baron of Sealand – a WWII Defense Platform just off the coast of England. For $ 45, you’ll get a Deed and Documents on Sealand, plus the ability to connect with other Sealand Barons around the world.

“Our titles offer you the chance to be a part of Sealand history and adventure, which is totally unique,” says “Prince” Liam Bates, the grandson of the pirate broadcaster who declared Sealand a nation in 1967.

The trade in nobility titles – some more legitimate than others – is proliferating, with dozens of sites selling titles and deals everywhere you turn.

The Hustle set out to find out more about the company. And in our attempt to travel from peasant to nobleman, we discovered a bizarre world of colorful characters and hard-to-spot scams.

What is in a title of lord?

British peerage dates back to the feudal system where someone could obtain a title (baron, viscount, count, marquis, duke) by blood, marriage or crown.

Today, most sites claiming to sell you one of these titles use the honorary title of “lord” or “lady”.

An announcement on Groupon to become the Czar or Czarina of Marinovka, a small forest in Russia (Groupon)

However, the British peerage cannot be bought or sold. Chivalry also cannot order titles like knight or lady, or baronetties, which are hereditary.

The nobility of other countries is often equally, if not more, meaningless. (Russian nobility, for example, has not been recognized since the Bolshevik revolution.)

Usually all a buyer really gets is a fancy certificate that gives it meaningless title – and maybe some memorabilia.

Some services also come with an Acts Survey, which in the UK allows you to change your first name to Lord or Lady. But the British can already do it for free, like british man who changed his name to Mark I Love Spam Benson and got married at the Spam Museum in Minnesota.

In the United States, it fresh ~ $ 150- $ 450 to change your name. But if you ask nicely, maybe your friends will call you Lord Dave from Culver City or Lady Jennifer from Bowling Green.

The count tell you what is garbage

Bonafide British nobleman Richard Bridgeman, 7th Earl of Bradford, is the operator of the site Fake titles, which warns people against title scams.

He said Agitation he started the site after someone paid to become Lord Newport, which is actually the title of Richard’s son. This has led him to uncover scam after scam in an industry he believes is worth “millions of pounds.”

Richard Bridgeman, 7th Earl of Bradford, in Weston Park, his home in Staffordshire, in 1976 (Ben Martin / Getty Images)

Richard doesn’t care about protecting his own title and will be happy to explain the real ways to buy them, but seems to find it offensive that people can take advantage of what is essentially nothing.

“This is all ridiculous and should be stamped,” he told us.

Despite his warnings, people continue to buy fake titles –– while others, like Sealand, successfully use the trick to fund projects.

So what is actually for sale?

Titles of the Scottish Barony are the only real titles on the market. Michael yellowlee, partner and head of rural services at Scottish law firm Lindsays, said Agitation they are very rare and currently operate between around US $ 120,000 and US $ 130,000 – or even more for seigneuries, counts and marquises.

Baronies can be sold, transferred or bequeathed (which is the most common) and “due to their scarcity, they have retained their value despite various economic downturns,” Yellowlees said.

German noble titles can also be obtained for a considerable sum. Through Bloomberg, it costs around $ 100,000 to become a baron and $ 975,000 or more to be a prince. Of course, the German monarchy is long gone, and the nobility has no legal advantage.

Stuff that isn’t real like “recreated manor lordships” that died out many years ago, reverted to the crown and, thus, Richard said, no longer exist.

A man paid $ 2.8,000 for a probably non-existent mansion, through british tabloid the Sunday Mercury. Another paid $ 20,000 to become a German prince, then hiring a private investigator who appeared to uncover multi-level fraud.

The author spent $ 10 on this certificate declaring her tsarina of a Russian forest. The nobility has not been recognized in Russia since 1917. (Juliet Bennett Rylah)

Seigneurial lordships, which go back centuries and refer not a lord, but the lord of a country manor or estate. Because seigneuries can be separated from their associated lands, most do not.

When the mansion in Horton, Gower went up for sale for $ 1 million + in 2017, an attorney specializing in medieval stately rights Told the BBC, it was the second time in 40 years that he had seen a seigneury come up with a property.

A handful can come with other privileges, like mining or fishing rights. The Lord or Lady of Horton has rights to any wreckage within the coastal limits of the mansion.

A man once bought several lordships in Wales, then tried to instruct his neighbors to walk across the shoulders in front of their houses as if he were playing Monopoly. (It did not work.)

And infamously, the Scottish Lairdship

In 2001, Charles Dixon-Spain’s wife Sadie Dixon-Spain bought him a square meter of land in Scotland. They were moving from England, and the gift was a “promise to each other that soon we would own a few more square feet,” he said. Agitation by email.

Dixon-Spain soon learned that his land was in a field inaccessible to Argyll and that the company that sold it was not even based in Scotland.

A couple package to become Lord and Lady at Dunans Castle costs $ 29 on Groupon (plus shipping). It includes a certificate, information about the castle and the region, a map and a visitors guide. (Groupon)

These schemes are billed as Scottish Lairdships, and there are several sites that sell them through Groupon and social media ads. They come with a small plot of “souvenir” land and claim to make it the lord or the lady.

They cost as little as $ 50 and Ice Cube has one, but it does not make you lord of everything.

The noble novelty of a castle ravaged by fire

A year after Dixon-Spain received their souvenir package, the couple stumbled upon the ruins of Dunans Castle, a wreck 19th century model of a castle and an 18th century home at Glendaruel.

In 1999 Lord and Lady Marr bought Dunans Castle and managed it as a hotel, offering – among other activities – a juice purification retreat. In less than 2 years, it was eviscerated by fire.

And it turned out that Lord and Lady Marr were actually Robert and Ewa Lucas-Gardiner. Ewa had – you guessed it – purchased online headlines years ago.

The Dixon-Spains bought Dunans in 2003 for ~ $ 320k and completed the renovation of the smaller Dunans house in 2009, where they now live.

The ruins of Dunans castle (David Solman)

But it turns out that restoring a burnt down castle is expensive – around $ 5.6 to $ 9.9 million before taxes. Because it is more than its value, Dixon-Spain said it cannot borrow funds.

So, in 2010, they established The Scottish Laird Project, which sells decorative titles and plots to finance the castle’s return to glory. Once completed, it will become a space of tourist attraction and events, and its “nobles” will even be able to spend their vacations there.

If it all sounds a bit theatrical, the Dixon-Spains are used to it as well. Sadie also runs the Marching theater company, an interactive theater troupe that has performed all over the world, including in Dunans.

The field game is not exclusive to Scotland.

Jack Daniel’s Tennessee Squires Association form in 1956, when the demand for his whiskey was greater than the distillery could satisfy.

An employee suggested that fans who wrote about the shortage get land from the Lynchburg Distillery, making it a co-owner and a “Squire.”

Today, new squires must be appointed and enjoy perks such as free parking at the distillery, freebies and events.

Why do people buy securities anyway?

The Elite Titles website – which bills itself as a title change service – suggests that as you move from Ms. to Vicomtesse, you’ll “experience the life of a VIP or celebrity” with free hotel upgrades and airlines.

A title of nobility in Dartmouth, Devon goes for ~ $ 1.4k on Elite titles (Elite titles)

Richard said that in his 73 years as a nobleman, this never happened to him.

“You will find that people with titles are not bossy and try to claim things to which they are not entitled, whereas people who bought fake titles try to claim everything,” Richard told us.

Yellowlees, Lindsays real estate attorney, said in his experience with baronies, that it was mainly about social status, an interest in heraldry (referring to coats of arms, crests, etc.) or for connect to Scottish ancestry.

“I acted for an American gentleman who acquired the barony of the area of ​​Scotland where his family originated from in the 17th century before emigrating to the United States,” Yellowlees told us.

For others, it’s for fun, an original gift or a joke. A man said Agitation he bought a couple’s package one Christmas so he could call his wife “m’lady” and “leave family events early, dramatically accusing them of being usurpers.”

A title of lord or lady in the Principality of Sealand can be obtained for $ 45 (

For the “nobles” of Dunans, novelty and restoration seem to be the draw. So far, Dunans Castle ha

  • More than 300,000 “lairds” and “ladies” in the world, of which 2,000 to 7,000 visit each year
  • ~ 100k subscribers to the castle newsletter
  • Invested between $ 32,000 and $ 254,000 in the restoration of the castle, bridge and grounds each year since 2010

Over the next 5 years, Dixons-Spain plan to invest much more in modernizing buildings, hoping that Lords and Ladies can stay overnight in 2024.

For now, Dunans offers its nobles “glamping” in a small chalet, at a price of around $ 126 / night, and tours of the estate.

Like naming a star, buying nobility is only possible if you have a lot of money. Done with transparency, however, the model could function as a fundraiser.

But if you get caught in the scam, the Earl of Bradford will expose you on his website – and you deserve it.


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